On the lookout for a traditional luxury pret outfit? Finding something exceptional might be tougher than you’d expect
With our headline designers concentrating on Western and fusion pret,
finding the perfect traditional jora in the luxury pret range can be a
challenge. Earlier this year, some of our top designers showcased their
pret collections at Fashion Pakistan Week and PFDC Sunsilk Fashion Week.
There was some fabulous cutting-edge fashion on display but a
disproportionate amount of it was Western or fusion. Eastern wear needs
the shake-up of cuts and concepts and redefinition of silhouettes and
techniques that creative designers can spearhead. It’s an area that too
many of our best designers are neglecting.
|Headline designers need to channel more of their creativity into Eastern outfits. Photo: Faisal Farooqui|