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New on Karachista.com - Pakistan's Top Fashion & Lifestyle Blog

Monday, 24 June 2013

Top ten summer holiday shopping ideas 2013 - what to bring back to Pakistan from your travels abroad

10 great holiday shopping ideas

Off overseas? Save space in your luggage for these goodies. Published in The Express Tribune, June 24th, 2013.


One of the disadvantages of living in a third world country is that good quality, ordinary, everyday items can be incredibly hard to find. You could pick up a great bucket and mop from Wal-mart for next to nothing; you’d have to pay more than double for something approaching the same level of quality here in Pakistan. And this is why there was a time when people lugged everything from duvets to batteries from abroad. However, in recent years, a much wider variety of high quality items have become available in Pakistan.

Al-Fatah in Lahore, Agha’s in Karachi and Jinnah Supermarket in Islamabad are unmatched in terms of imported groceries, make-up and other essentials while international chains like Mango, Next and Accessorize are bringing the high street to Pakistan. There are still, however, some things worth making space in your luggage for. If you are off on your holidays, here are the top 10 things that should be on your shopping list:

Monday, 17 June 2013

Sana Safinaz are officially Pakistan's most sought after designers according to Google adwords.

SanaSafinaz — Pakistan’s Google superstars

Published in the Express Tribune on 17th June 2013

 It’s official. SanaSafinaz are the most sought after Pakistani fashion designers in the world! According to the Google Adwords tool, “Sana Safinaz” is searched for on Google more times a month than any other Pakistani designer label. The actual numbers are quite staggering. 49,500 searches are made globally every month for the term SanaSafinaz. No other designer even comes close. Umar Sayeed and Nomi Ansari get 10,000 searches apiece while Sania Maskatiya gets merely 4,400 searches a month.

When contacted, Safinaz Muneer of SanaSafinaz said, “This is simply amazing. We feel incredibly blessed and humbled. We are just two women designing clothes we love and it is marvelous to get this sort of recognition.”

Sunday, 9 June 2013

Multi-brand designer store Labels leads the way in a changing retail market for Pakistani clothes while the Style360Labels estore goes from strength to strength.

Published in the Express Tribune on 9th June 2013

Labels CEO Zahir Rahimtoola talks change and revolution at the multi-brand store.

Fashionable outfits available at Labels estore

Major changes are afoot at Labels, the pioneer of fashion retailing in Pakistan. Along with Ensemble and Pakistan Fashion Design Council (PFDC), Labels is still one of the premier multi-brand retailers in the country. 

Saturday, 8 June 2013

Breathe Boutique opens in Karachi, offering home scents from Thailand and personalised luxury stationery

A Breath of Sophistication

 Published in the Express Tribune on 7th June 2013

New boutique Breathe is an oasis of heavenly scents and pretty diffusers
In search of the perfect gift? Look no further than Breathe, a marvelous little store that has just opened in Defence. Breathe is a home scents and stationery store and simply oozes the concept of aspirational living.

The tiny boutique is a haven of chic — elegant, sophisticated and utterly charming. With its cool black and white décor, Breathe is an oasis of heavenly scents and pretty diffusers.

Wednesday, 5 June 2013

O-level retakes due to cheats cause distress to students across Pakistan - but it could be worse.


Lessons from the past: The O-Level retake is in your benefit

Published in the blogs section of the Express Tribune on 5th June 2013

Reactions range from anger to hysteria to downright depression. PHOTO: AYESHA MIR/EXPRESS 

Every teenager who took Part 1 of his or her O-level exams this year is in a state of shock. The British Council has announced “a breach of security”. Because of a few low cheats, all students will have to retake their Pakistan Studies and Islamiyat Papers in ten days time. 

Reactions range from anger to hysteria to downright depression.

Tuesday, 4 June 2013

Nida Azwer Atelier- retail outlet by fashion designer Nida Azwer opens at Ocean Mall, Karachi



Nida Azwer Store at Ocean mall, Karachi
The buzzing launch of Nida Azwer Atelier, Karachi
Nida Azwer is on a roll. She's launched her own lawn line, shown at PFDC Sunsilk Fashion week and has now opened two retail outlets in under a month. Following hot on the heels of her first store which is in Lahore, her second outlet opened on Saturday 1st June at the brand new Ocean Mall in Clifton, Karachi.

Saturday, 1 June 2013

Yeh Jawani Hai Dewaani review - Ranbir Kapoor and Deepika Padukone shine in Karan Johar Film

Why you should watch Yeh Jawani Hai Deewani

Published in the Express Tribune on 2nd June 2013

The romantic comedy is frothy and entertaining
At first glance, Yeh Jawaani Hai Deewani (YJHD) seems formulaic and a mish-mash of other Karan Johar films — a bespectacled goody-two-shoes girl, a fun loving guy who’s a bit of player and a seminal trip. The tomboy who can’t express her love, the big fat Indian wedding and the guy pulling the girl onto a train — we’ve seen it all before.
However, writer and director Ayan Mukerji gives this romantic comedy a deft twist and a thoroughly modern treatment. The result is a frothy, feel-good, marvelously entertaining film.
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